The Cloud x British Council

When talking about basketry, we have in mind nothing other than weaving wooden carps, baskets or a variety of tools that attract only elderly people, rather than something we may think of buying ourselves.

Vassana Saima, Assistant Professor of Industrial Design at the faculty of Fine Arts and Architecture, Rajamangala University of Technology Lanna, and owner of the Vassana brand, has introduced a new perspective on basketry with usable, fresh fun designs.

Thai craft products, Vassana

        In her workshop, various pieces have been carefully placed on the shelves and ceiling. The room is filled with a range of basketry consisting of tiny woven carps, frogs, and flower garlands, all with different shapes and sizes waiting to be put together to produce something special.

The garlands seem wonderfully delicate — it’s hard to believe they are made of wood. There are even Thai ornaments, like those used in auspicious ceremonies, along with luxurious handbags no one can resist.

Thai craft products, Vassana

Lamps hanging from the ceiling illuminate the whole room. They are elaborately designed with the artist’s impression of beehives, bird’s nests, squids, corals, and various other animals, displayed in such a unique way.

Such creativity and uniqueness will completely change the way we feel about basketry.

Thai craft products, Vassana

A study brought to life

Vassana’s ambition was not just motivated by the desire to sell something, she wanted to utilise the local bamboo materials to develop traditional basketry and create more jobs and income for the local community.

“There are a lot of handicraft workers in Chiang Mai. Just simply ask for one, and you will find a hundred”, said Vassana. Her time spent in the region has meant she has got to know the locals inside out.

Bamboo is more common in the North than any other parts of Thailand. It thrives in the region’s mountainous terrain and climate. Therefore, many elderly locals have knowledge and experience of basketry which has been passed down the generations.

“When I was researching traditional weaving designs, I had the chance to visit a number of local communities. Hence, I saw a lot of woven handicraft toys: frogs, turtles, prawns, and carps. All of these precious handcrafts were made for children and not for sale, although some simple woven handcrafts were sold cheaply to provide decorations for festivals. These weaving art pieces were painted and sold very cheaply, with woven hats and bags costing only about 10 to 25 baht — even then, some remained unsold. This inspired me to use these precious woven handcrafts to create a story and add more value to the products.”

        So the Vassana brand was founded, based on the owner’s desire to preserve traditional basketry.

Thai craft products, Vassana

Thai craft products, Vassana

Signature pattern, signature design

After receiving funds from the Support Arts and Craft International Centre of Thailand (SACICT), Vassana studied traditional designs to find those which offered the best usability. She discovered that bamboo grows taller in Payao than anywhere else. Typically, the bamboo found in Chiang Mai, Chiang Rai and Lampoon grows to approximately 80–90 centimetres high. However, Payao bamboo measures 100–120 centimetres which is better for weaving as longer length helps to quicken the process.

This discovery eventually led to a new weaving technique and created “the stripe” that became the inspiration for Vassana’s signature design.

“I took my inspiration from the ‘Aiyares Orchid’ (Rhynchostylis retusa), or what most Thai people know as ‘the Elephant Trunk Orchid’. I began to wonder if I could create some art pieces from the leftovers, so decided to make a spiral and use it as a core or sepal. Later on, this art piece became the centre of my life because it was an eco-design I created exclusively out of trash. I turned something useless into something useful.”

Thai craft products, Vassana

Thai craft products, Vassana

That design has now become Vassana’s own signature pattern and gained her first prize in the basketry competition at the Innovative Craft Award 2012 held by SACICT.

It was Vassana’s first step towards success.

“What people don’t know about woven bamboo products is that they stay mould-free for up to five years. After cutting the bamboo into pieces, it is then boiled and left to dry in the sunlight. When dry, the bamboo is stored carefully and we always soak it in water for three days before starting the weaving. We learnt this procedure from the locals. We also let customers know about the duration of the process and how to take care of the products. Bamboo is easier to take care of than people may think.”

Vassana, brand of the community

The success of the Vassana brand is not only due to the talent of Vassana herself, but also the contribution of the local community.

Every Vassana product is put together by skilled locals from over 20 regions in Northern Thailand, including Payao, Chiang Rai, Lampoon, and Chiang Mai, specifically from districts such as Mae Rim, Sarapee, Mae Taeng, Sanpatong, Chai Prakan, Chiang Dao, and many more areas where Vassana is trying to expand her network to collect enough skilled locals to meet market demand.

“A lot of locals are skilled in basketry but do not make that much income. So we teach them what we have learnt through research and they can sell their products to us. We will even provide them with a machine so they can have an effective tool to work for us. However, it is unusual for the locals to have only one job at a time. If they are not busy working on the farm, they will do something else to provide for their family and community.”
Thai craft products, VassanaThai craft products, Vassana

From a small spark of hope to creating extra work for the local community, Vassana has become one of the most eminent designers in the market. Her woven products are now the main source of income for many elderly people, stay-at-home mothers, and college students looking for work during school breaks.

“Some families use it as their primary source of income. Some get the kids to help and ask the elderly to carry out the quality control. Many did not know how to weave a bag before, but now they can earn 500 baht a day from weaving. Additionally, the elderly who never had an option to make money before can earn 250 baht daily now. It depends on how much they can contribute. Many of them cannot go out on the farm anymore. They let their husbands do the farming while they stay at their home earning money from weaving.”

From a handicraft that was once considered obsolete, Vassana has invigorated the tradition, providing the chance for it to integrate into the modern world, with new designs, creativity and usability that takes it beyond just an ordinary tool.

Thai craft products, Vassana

An old craft in a new world

A woven wooden carp not even worth 10 baht is now available to people around the world with support from the British Council and SACICT, which has also given Vassana the chance to work with new wave artists and discover a fresh perspective for improving the products and showcasing her work internationally.

The school of woven wooden carps, from the hands of locals and children, were swimming gracefully in the “Craft Pavilion”, an art exhibition and one of the highlights of the Wonderfruit Festival 2017, which attracts music fans from around the world.

The art piece is called “Wan” which means whale, and is the result of a collaboration between four designers: Naomi McIntosh, Saruta Kiatparkpoom, Piboon Amornjiraporn, and Vassana, to turn leftover metals into a majestic whale with thousands of woven wooden carps swimming inside.

This collaboration has brought traditional crafts such as woven carps into the world of installation art. With this display, Vassana has proudly proven that the work of the locals is no longer obsolete.

Thai craft products, Vassana

She has also brought her “Coral Lamp” to the Scottish–Thai Craft & Design Exchange exhibition in Edinburgh, as well as the Clerkenwell Design Week in London. In addition to showcasing at exhibitions, Vassana has also held a weaving workshop.

Consequently, it is really no surprise to see Thai weaving becoming a trend in modern life very soon.

Thanks to Vassana’s attempt to preserve this Thai handicraft, we can appreciate how interesting basketry can be for young people. It need not be just a decoration or an old craft that has lost its usefulness. Adapting to changes and creating value will keep Vassana’s products alive and move beyond just a woven carp.

Thai craft products, Vassana

Crafting Futures supports the future of craft around the globe. This British Council programme strengthens economic, social and cultural development through learning and access. The Crafting Futures project supports practices and people, through research, collaboration and education. For more information, Click here



ธนาวดี แทนเพชร

ครีเอทีฟประจำ The Cloud ชอบใช้หลายทักษะในเวลาเดียวกัน จึงพ่วงตำแหน่งนักเขียนมาด้วยเป็นบางครั้ง ออกกองตามฤดูกาล จัดทริปและเดินทางเป็นงานอดิเรก



ลักษิกา จิรดารากุล

ช่างภาพที่ชอบกินบะหมี่ ถูกชะตากับอาหารสีส้ม และรักกะเพราไก่ใส่แครอท

Crafting Futures


The Cloud x British Council

Where does violence leave us?

Violence rages in the three conflicted border provinces of Southern Thailand, affecting not only the men fighting, but also the mothers, wives, daughters, or sisters left behind. The consequences of such violence can linger in the everyday lives of these women for days, months, or even years.

They are not just losing their loved ones, but also taking on new responsibilities. Their roles change from housewives to heads of their family. Such a role change comes with additional worries including finding a way to feed their children.

In the heart of Pattani, a small shop called “Wanita Business Centre for Communities” has emerged. It is a shop that collects and sells handmade goods crafted by local women. The produce on sale is not limited to handmade goods only. One can find almost anything that reflects the lifestyle and culture of women in this area. The shop has also expanded to make all products available for online purchasing.

Before we go shopping, let’s explore how an inspirational organisation such as Wanita works. How this organisation sparks a fire in these ladies which leads to something so wondrous, even though it is fuelled by their tears.

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

Lady Power

Wanita originated from OXFAM; a non-profit organisation based in the UK that assists people during severe situations. In combination with the Academic Coordination Centre to Assist Those Affected by the Unrest in the Southern Border Provinces, from the Prince of Songkla University in Pattani, Wanita was established.

The turmoil across southern border provinces shows little sign of resolution, so OXFAM decided to focus on improving the economy of the region. The belief was that if the economy got better, the lives of the local women would also improve. Several studies have suggested that if a family’s income is managed by a woman, in particular, the mother, it will be beneficial for all family members with a focus on feeding and educating the children of the household.

“The women here are shy and do not dare to speak to strangers. The husbands are the ones who generally provide for the family. However, if the wives can also provide for the family, they will be better accepted and the husbands will listen to them more, simply because their wives can support the family just as well as they can.”— Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

Women who participate in the project are locals from the three southern border provinces and from four red-zone districts in Songkhla, namely Jana, Natawee, Sabayoi, and Tepa. Most members are housewives and not wealthy. They do, however, possess skills such as sewing, cooking, and basketry. They have all lost the person who provided for their family, leading to a need to adapt and find a way to provide for their families themselves.

“We believe that there is a power inside everybody. It is just that they do not believe in themselves. The first thing we do is give them support to help them face the challenges of the world. We hold an orientation meeting and seminars where they can talk and build the courage and confidence to transform from someone who is too shy to sell anything, to someone who can own the stage.” — Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

Peace from Products

A housewife from Pattani had lost her husband. She became depressed and locked herself in her house for three years before receiving help and eventually getting better. She adapted to a new lifestyle and met many new people while learning the various techniques involved in sewing Batik bags. Today, she has progressed so much that she is now the leader of the women’s handmade product group in her village.

“When people lose someone, they cling to the past and memories. Sewing a bag for a couple of hours may help them forget about that for a while. It may even turn into something fun for them and that will make their life easier. We do not need a definitive indicator to tell us what happiness is, but we know that their happiness here is real. They get to meet friends here and they can make money after every delivery.” — Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

The head of Wanita told us that they work with various groups of people because tragedy has no preference in its victims. It can happen to anyone. That is why Wanita works with all women, from any religion or background.

“Let’s be real. I don’t think we need to talk about the situation anymore. It gets repetitive. It’s boring. We don’t know for sure who kills who in these conflicted areas. It can be problematic at first but they become friends eventually. Each orientation is like a gathering of mothers and their friends. They make peace. Most conversations are about ordering products. They want to know how to sew. How will they make a sale? It’s like everyone has their own business and money and that brings happiness into their lives.” — Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

After years of working as part of OXFAM, the project has gained support from various other organisations including the Thai Health Promotion Foundation. Their support has helped to create additional stability for Wanita, overseeing an expansion from 30 to 56 enterprises.

These groups play a huge role in creating jobs that utilise skills such as cooking, basketry, crafting clothing, and making souvenirs. Wanita has helped to push these groups forward and encouraged them to improve themselves in any way possible. In addition, Wanita has also purchased the products created by these groups and put them on sale both in their store in Pattani and online. Each group can also sell their products independently to help boost their growth and income.

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

Growing Together

Wanita’s leader told us the organisation’s four main objectives:

  1. To build on the potential in all women through educating them and encouraging their interests including product development, accounting, and marketing.
  2. To create a network of women, public organisations, and NGOs based in Bangkok to assist the project.
  3. To search for new markets where products can be sold such as hotels and organisations.
  4. To fund the members in suitable ways such as free aid and loans without interest.

“We aren’t that good at designing, but we know these women are skilled and want to be better. They know how to sew and it is just a matter of teaching them what the world wants. On one occasion, we went to Bangkok and came across a Japanese-style sewing teacher. We had talked and he wanted to know more about the sewing group in Narathiwas, which was great because they are very good at sewing and it was an opportunity for them to learn about popular sewing in Bangkok. Turned out it was easy for them! They could finish it and make sales in no time. The teacher gave them regular purchase orders. The group is also trying to engage with public organisations.”

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

“Another group with significant improvement is the clothing group in Pattani. After their orientation in marketing, they knew they needed to brand their products. Prior to this, a Rayo dress was just a Rayo dress, and a Kapiyo hat was just a Kapiyo hat. Those were just the local names. After the marketing course, they named the hats ‘Little Prince Hats’ and that made them adorable. The sales went up from four or five hats per day to hundreds of them. Wanita didn’t get anything in return because they didn’t sell through us. However, we’re delighted about them making more money.” — Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

Ameenoh also told us about other interesting things happening at Wanita, like the delicious Gluay-Hin-Grob — a snack made from fried banana cooked with coconut oil. It is always sold out. Another interesting snack is Guepo, basically corn flakes but made from fried fish sourced from the coast of Pattani and presented in such stunning packaging.

There are many other examples like a notebook made from banana leaves, Batik clothes which boast magical colours painted by the elder housewives group of Yala, coconut shell charcoal, basketry made from Krajood and Toei Panan, both of which are the plants that play a huge role in the basketry of Southern Thailand.

All of these became a source of income for the locals and help to convince young people to stay at home. It is an opportunity for them to spend time with their family in their hometown while also reducing the number of Thais working illegally in Malaysia.

Each year, a small shop that collects handmade products from provinces around the southern border helps to create income for hundreds of people. However, Wanita’s leader emphasises that a major factor which drives the handmade groups forward is the commitment of each and every member.

“The important thing is to make the ladies proud to be here and proud of their beautiful products. Some groups never received any support or knew how to manage their income. Now they know. It may not be a huge sum of money but it makes them happy and that’s what matters.” — Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

Carry on the Legacy

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

Currently, Wanita is receiving support from the British Council’s Crafting Futures Project which endorses the future of craftsmanship in order to recover and sustain the identities of cultures in Southern Thailand and also to support women in their handiwork. All works are a part of Innovative Development.

The British Council collaborates with the Innovative Hub of Prince of Songkla University (PSU) and designers from Applied Arts Scotland, a collection of skilled artists, designers, and craftsman from around Scotland and other countries. We also collaborate with PATAPiAN; a famous contemporary basketry brand from Thailand that maintains the identity of different cultures while bringing a contemporary twist. Together, we educate people from universities and local communities to work together.

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

“We support four basketry groups in Pattani and Narathiwas. They all use organic natural materials like bamboo, Toei Panun, and Krajood. The groups are already of high quality, but we want to help them improve and create more diverse, contemporary, and practical products for society. This is all to create a better income and we’ll certainly help them to improve their potential as craftsmen and women in their networks and to achieve this goal. From our field trip, we found that handiwork plays a part in creating peace as well. In order for them to work together, they need to communicate and understand each other better. That’s what we need to keep encouraging.”

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

 “We look at three things. The first is the idea of the product designs. The second is the manufacturing procedure and how to ease the whole process, how to implement tools to work faster, and how to be more eco-friendly. The last thing is branding, selling, and doing business.” — Dr. Pacharawee Tanprawat, Head of Arts and Creative Industries, British Council Thailand

Representatives of the British Council guarantee that you will see new basketry from the community within two years!

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์ Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

The Future of the Women

Other than handiwork, Wanita also has a plan to develop products that can create a collaboration between communities such as Wanita branded bags that are sewn in Pattani and then sent to Narathiwas for embroidery. They can share the income made from these bag among their communities too.

“We’re proud of being part of a project that helps to create a real space for people to sell their products. Many public organisations are amazed that we actually did it, that we can change their mind. We know that some were sceptical at first. They thought we were too young to work with. But we have proved ourselves and shown them we can actually get along. We’re not here to take advantage of them. We never see them as lesser people. We’re here to exchange our knowledge with these skilled communities.”

“The presence of Wanita creates income for many people. Let’s take a family for example. If a mother can make a lot of money, the sisters will have a lot of money also and that will take many problems away. Women in some families usually don’t make much money so they have to ask for it from their husbands. If the husbands don’t have it then it’s a problem. Some families have to support their child’s education but the mother doesn’t have enough money. The children may find themselves in the wrong crowd and doing drugs. It’s a mess. A stable income can help to relieve this.”

“Some women are great at manufacturing but don’t put their items in a store because they need to spend time with their children or their husbands. They have too many responsibilities. If they can make a lot of money but don’t have time for their family then that becomes a problem, and many women would choose a lower income. Also, some are older and commuting is a bit problematic. Many people come here hoping that we would provide them with more work. That’s all they ask for.” — Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

Wanita, ศูนย์ธุรกิจเพื่อสังคมวานีตา, งานคราฟต์

Every baht earned from these beautiful local products is divided into two halves. One half is given to the communities, while the other half is saved for future activities such as orientation and other benefits for the members.

“No organisation will stay with us forever. We hope that this will be a place for the locals. That the women will benefit from this. This is where they can sell their products to us and we can find the right market for them. The profit will be returned to them in many forms.” — Ameenoh Hayimasae, Head of Wanita Enterprise for Communities

In the future, Ameenoh aims for the continued growth of Wanita to help stabilise the network of women across southern border provinces. Wanita may not put out the flame of conflicts for now. However, they at least put the tears of afflicted ladies on hold.

The fire inside them has been ignited. Its heat will not harm anything but will become their strength and help them to arm their communities with magical local products. They are weapons against poverty and tragedy.

To them and their families, this is the great war of their lives.


Crafting Futures is a project by the British Council that endorses craftsmanship around the world by creating a network for learning between the United Kingdom and other countries to assist designers and communities to improve their handiworks, boost sales, and make consumers see more value in craftsmanship. If you would like to know more about the developing procedures of craftsmanship, please read here.


ภัทรียา พัวพงศกร

ภัทรียา พัวพงศกร

บรรณาธิการ นักเขียน ที่สนใจตึกเก่า เสื้อผ้า งานคราฟต์ กลิ่น และละครเวที พอๆ กับการเดินทาง



มณีนุช บุญเรือง

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